The EU Delegation in Saudi Arabia and the GCC: Communication, Visibility and Culture

The paper examines communication and visibility (C&V) aspect in the operations of EU Delegation Saudi Arabia GFA Consulting Group. author assumes that properly designed using adequate contents may significantly affect external relations. To verify this statement, twofold approach was used. First, through lens Soft Power actorness, it looks into theoretical dimension international relations its possible links with process. Second, drawing on existing internal documents (Communication Visibility EU-financed External Actions – Requirements for Implementing Partners 2018 by Arabia, Information Communication Handbook Delegations Third Countries International Organizations, published 20122) offers analytical framework to explore qualitative quantitative nature online undertaken social media platform both GFA.